15+ years of Fortune 500 sales experience, now dedicated to helping North Texas trade companies land commercial contracts.
Most "lead gen" companies have never sold anything in their life. They know marketing. They don't know sales. And there's a massive difference.
I spent 15 years in Fortune 500 B2B sales, building pipelines worth $50M+ and leading teams that closed enterprise deals. I've been in the room. I've made the calls. I've closed the contracts.
For the last 6 years, I've worked in construction technology, selling directly to contractors, builders, and service companies. I know how commercial buildings get built. I know how they get maintained. I know who makes the decisions and what they care about.
"I understand both sides of the table - the contractor trying to grow, and the property manager looking for reliable partners."
Now I apply those corporate sales strategies to help North Texas service companies break into the commercial market. Not with ads. Not with SEO. With relationship-based business development that actually works.
I watched too many good contractors struggle with the "residential rat race" - seasonal swings, price shoppers, and slim margins. Meanwhile, commercial accounts were signing contracts with their competitors.
The problem wasn't their work quality. It was their approach. They were waiting for the phone to ring instead of hunting the accounts proactively.
I started Cruz Enterprise Group to bridge that gap. To bring Fortune 500 sales methodologies to local trade companies who deserve better than tire-kickers from Facebook ads.
Based in Prosper, Texas, I work exclusively with North Texas HVAC, roofing, plumbing, electrical, and landscaping companies who are ready to scale into commercial work.
Enterprise B2B sales across Fortune 500 companies, consistently exceeding quota and building high-performing teams.
Managed and generated across software, technology, and construction sectors throughout my career.
Selling directly to contractors, builders, and service companies in construction technology. I know your world.
Pure relationship-based business development. No paid ads, no hoping someone clicks. Direct outreach that works.
Leading business development for construction technology solutions, selling directly to contractors, builders, and service companies across the commercial construction sector.
Managed enterprise accounts and built strategic relationships with C-level executives. Consistently exceeded quota through consultative selling and solution-based approaches.
Built and managed $15M+ pipeline. Developed expertise in complex B2B sales cycles and multi-stakeholder negotiations.
Started my career in outbound prospecting, learning the fundamentals of B2B sales that still drive my approach today.
Let's talk about your commercial growth goals. 30 minutes, no obligation. Just insights you can use immediately.
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