Blog | Cruz Enterprise Group

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I'm putting together actionable content on commercial business development for trade companies. Subscribe to get notified when new articles drop.

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Topics I'll Cover

Strategy

How to Build Your "Golden List" of Commercial Targets

The exact process for identifying every HOA, property management firm, and builder in your territory worth pursuing.

Outreach

Getting Past the Gatekeeper: Reaching Facility Directors

Fortune 500 tactics for bypassing front desks and getting your message directly to decision-makers.

Positioning

Why "We Do Quality Work" Isn't Enough for Commercial

How to position your company as a strategic partner, not just another vendor bidding on price.

Sales

Structuring Commercial Proposals That Win

How to frame your pricing around asset value and total cost of ownership instead of competing on hourly rates.

Growth

The Math: Why One Commercial Account Beats 50 Residential Jobs

Breaking down the numbers on recurring revenue, margins, and predictability in commercial vs residential work.

Relationships

Building Referral Networks with Builders and Architects

How to become the go-to service provider for new construction and ongoing maintenance contracts.

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